The members of BTS were first discovered in 2010 by their company Big Hit entertainment. Entertainment companies like Big Hit and others have a few different mannerisms to recruit talent in real life and online. For example, the BTS member Suga was found through an online audition done in the fall of 2010 next week when auditioning for superstar K. This show is similar to the American Idol.
Once they were discovered, the recruits were transformed into trainees who received coaching to prepare them for stardom. This included singing and dancing lessons along with media and acting training. Most of these trainees are young teenagers belonging to the age group 13 to 15 years. Trainees are prepared to debut as kpop artists after three years of training. The training is a pretty cutthroat process. There are around 12 trainees for every one person who makes it to stardom. This means that from 80 people who may have auditioned for being in BTS, only RM, Jimin, J-Hope, V, Jin, Suga, and JungKook are the ones who made it to the top.
During the initial stages, BTS was supposed to become a hip-hop crew that focused on rapping. In a case study done by HBS, Bang who is the Co-CEO and founder of Big Hit Entertainment, mentioned that eventually, the company’s focus moved away from hip hop and pivoted towards the idol model. Idol is a term used for the K pop artists who engage in singing and dancing in their performances.
The first album of BTS ‘2 cool 4 skool’ was released in the summer of 2013 along with the k-pop CD and saw a good amount of success. It was placed tenth in the monthly Korean music chart one month after its release. The title song in the K-pop albums, “no more dream,” focuses on the pressures teenagers face when growing up in Korea
Most of the music of BTS focuses on social issues which are faced by teenagers and youngsters. The philosophy of the company is to make music that matters and appeals to the population. Many of BTS songs are interlinked with one another, so the lyrics do not seem to be in a vacuum. The group tries to incorporate social commentary regarding issues which are existing in Korea. They also include Korean dialects in their music. Sometimes they have also been observed to wear traditional Korean handbook clothing in the music video of their songs. Initially, BTS embraced their Korean identity because they were trying to share narratives that were authentic to Korea. Eventually, they started wearing Korean dresses to showcase their Korean identity because they are the largest Korean pop group at the moment.
Some people have mentioned that it is an uphill battle to maintain the group’s musical identity and gain coverage from people who understand Korean and Asian culture. One year after BTS debuted in the year 2013, an official fan club came into being called ARMY. ARMY is the short form of adorable MC for youth.